Giving tomorrow's actors the keys to success. Part 1
- Baptiste
- Feb 7, 2023
- 4 min read
Updated: Feb 24, 2023
As part of their ongoing professional development, second-year Communication students at ISEFAC Lille took part in a week-long Communication seminar. The aim was to become aware of the different paths and possibilities in communication but above all to exchange on the different subjects and paths in communication.
3 former students with different specialities came to share their experience.
Clément Philippe, from school to Traffic Manager.
A career with different stages, Community Manager, SEO Assistant, Webmarketing & e-commerce Assistant and today, Traffic manager at JULES. His role is to plan and run advertising campaigns, but above all to measure the traffic of Internet users, to study the audience and the number of visitors to the site.
This is an opportunity for him to share his knowledge in the field of digital and web marketing. For the students, it is to learn the meanings behind the acronyms of the web (SERP, SEO, SEA, SEM, SMO, ADS) but also to review the different types of advertising (Non skip, Trueview for reach, Bumpers, Masthead, ...).
His advice for generating online and in-store traffic through digital levers that are profitable and work:
Define development objectives for traffic and audience
Implementing campaigns
Measure results through reports that measure the effectiveness of the levers
Imagine new acquisition levers
In order to be comfortable in this field, a few qualities are essential:
Creativity, generation of new means of acquisition
Knowledge of the web and the Internet
Mastery of the universe and tools
Mastery of communication channels and web analytics
Analytical skills
Rigour and organisation
Good interpersonal skills
Louise Belin, a look back at his projects.
Currently Communication & Marketing Project Manager at COMANDDO. The student in master 2 digital strategy came to bring her professional experiences, an opportunity to combine sharing and tomorrow's issues by raising awareness. A return on the various actions carried out within her internships by the development of social media strategies, editorial planning as well as the writing of newsletters.
A set of acquired skills, which make her today at COMANDDO.
COMANDDO is a company with a mission. It is about 30 experts who work around a common commitment, "to give priority to human, economic and societal value" in each project. They are "men and women mobilised for the common good, determined to unite their stakeholders around a project".
To find out more, I invite you to discover more on their website:
Camille Meloni, from Communication to UI/UX Designer.
Who said that communication stops at writing or speaking? After three internships as a communication officer, Camille is currently working as a UI/UX Designer at Les Fabricants. A choice following experiences during her internships at the level of the realization, creation of contents for the sites but also of optimization of site.
As a UI/UX designer, the missions are diverse.
The UI is the design of the user interface, the link between the machine and the user, it is to optimize the course and the quality of the contents by the organization of the graphic and textual elements.
UX is the user experience, the storytelling of the experience that facilitates the use of the site.
Qualities to have in UX/UI:
Be innovative, curious, methodical and organised
Knowledge of psychology and sociology
Have design skills
A freelance vision, Anne-Charlotte Beatse of Charlotte en ville
Anne-Charlotte Beatse came as a freelancer to tell her story. It started in Brussels in the tourism sector and then, through experience and curiosity, it was the beginning of press relations. "There's a lot going on around you, look up, this city (Brussels) is nice and beautiful", a goal to tell what's going on through a positive gazette, and so Charlotte was born in the city.
Today, wearing many hats, Charlotte en Ville is Communication Consulting, Social Networks, Press Relations and Audiovisual Production.
A lesson in communication with hindsight through anecdotes or advice, that's what we were offered. Valuable recommendations to keep in mind but also to share.
"Don't make a buzz for the sake of a buzz".
"Storytelling is of paramount importance in the production of content
"It's important to leave a mark on the mind, you have to entertain, amuse, animate.
The most important thing is to bring "Love, pop and fun".
For more content, I invite you to go to Facebook 👉🏼 Les Bons Plans de Charlotte en Ville
Being an agency communicator, Jules Lamoril of Publicis Consultant
From Graphic Designer to Brand Content, an evolution following several projects focused on social networks. It was after several projects that I started to question myself. "Why not go further? Not only in content creation but more in strategy. What, When, How?"
Today, an asset when it comes to addressing, making a request, or working with content creators, "I know their needs and expectations." Working in an agency allows you to interact with the different professions that govern communication.
Another point discussed was the importance of networking, keeping an eye on things... at an international level.
When an event takes place or is a precursor in a country, an exchange is made between the different divisions. This allows us to be reactive if it happens elsewhere.
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